A General Theory of Platforming

"Platforming is an art of building. Not simply running an art gallery, moderating a panel discussion, hosting a radio show, putting on a talent showcase, making a web-TV station, or organizing an outdoor experimental film festival; none of these activities themselves would necessarily constitute platforming, were it not for the condition of their building, which contains an immaterial mortar that holds the thing together. The mortar is in part the aesthetic personality of the platform maker, along with the unpredictable confluences brought to the platform by the platformed and the intended audience, all this combined with certain elements that remain undefinable long after the event or situation has taken place.... "
read more of
the NYFA article by Nicholas Frank
and check out and possibly submit to his Nicholas Frank Public Library project!